Somebody comes in every Thursday and has done for two years. You cannot email them, you cannot tell when they stop coming, and you could not say whether they are worth £400 a year or £4,000.
When the order comes through a delivery app, the customer is theirs. Commission comes off every order, with published rates of up to 30% and VAT on top. You cannot email them, you cannot bring them back with an offer, and when they stop ordering you will not notice.
The system taking the payment sees every visit, every basket and every gap between them. It knows who came twice in March and not since, and what your Thursday regular orders. A separate loyalty app only knows the visits where somebody remembered to scan. The till knows about all of them.
Travelodge, in room ordering
About 32%
Nick Scallan, Food and Beverage Project Manager at Travelodge, reports that about 32% of food and beverage sales now come through their own in room ordering. He says so on film, by name.
Points are earned at the point of payment, with no card to carry and nothing to install. Gift cards, digital and physical, redeem across your sites and show in the same reporting as your takings. Campaigns reach the people who have not been in for six weeks, built from what actually happened.
Most venues are one bad week away from a run of two star reviews. The happy customers, who are the majority, never think to write anything. A review request sent after the transaction changes the average, and every response sits in one reputation view.
Included with SkyTab POS
Loyalty and marketing is part of SkyTab POS at £39 a month with £0 upfront, and there is no commission on the orders it brings back. Physical gift cards are a print cost, quoted separately. Every module with its own charge is published in full on the pricing page. Prices exclude VAT.
The customer stays yours and so does the margin. A marketplace loyalty app takes a cut of the order and owns the relationship. This runs from the till that already takes the money.
Neither. Enrolment happens at the point of payment, and points are looked up against the customer at the till. Physical gift cards are available if you want them as well.
Yes, digital and physical, redeemable across your sites and tracked in the same reporting as the rest of your takings.
Yes. A review request can follow the transaction automatically, and every response sits in one reputation view.
It is part of SkyTab POS at £39 a month. Every module that carries its own charge is listed in full on the pricing page, exclusive of VAT.
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